Leading charity Breast Cancer Care has launched a skill on Amazon’s virtual assistant Alexa which shares life-saving information on the signs and symptoms of breast cancer with women across the UK.

This tool is now available to guide women through a breast check, highlighting the eight most common signs and symptoms of breast cancer to look out for.

Feel More Confident

Developed with the charity’s expert clinical team, Breast Cancer Care hopes the tool will help women feel more confident about checking their breasts and remind them there are changes aside from a lump, like a rash or nipple inversion, which can mean breast cancer.

Addie Mitchell, Clinical Nurse Specialist at Breast Cancer Care, says: “We know a third of women in the UK aren’t regularly checking their breasts, so having Alexa on hand to guide them will help empower many with the confidence to build this potentially lifesaving habit into their routine.”

She adds: “Whatever your age, it’s so important to get to know your breasts, and if you do spot anything unusual – be it a lump, redness or an inverted nipple – get it checked out by your GP. Anyone with any questions or concerns can call Breast Cancer Care’s expert nurses on 0808 800 6000.”


And for women diagnosed with breast cancer, the latest information, inspiration and tips from the charity’s end-of-treatment support app, BECCA, can now be read out in Alexa’s daily briefing.

These five articles, which come from the app’s carefully selected content, are designed to help women adapt to life after breast cancer.

They can be on anything from managing long-term side effects and healthy eating, to empowering blogs by people who have had a breast cancer diagnosis.

Search for Breast Cancer Care in the Alexa Skills section of the Alexa app or via the Amazon website for more details.

Breast Cancer Care Shop – PE1

By donating your unwanted items to the Breast Cancer Care Shop at PE1, monies raised from these items are turned into support for families affected by breast cancer.

The Breast Cancer Care Shop opened at PE1 at the end of last year and they are keen to receive men’s, women’s and children’s clothing and accessories that are in good condition.

They also need jewellery, unwanted gifts in their original packaging and any unusual items that you think may sell. Regretfully, they can’t accept underwear, used electrical items, used bedding, soft furnishings, books and CDs (unless they are rare items).

All profits from the sale of items in the shop will help Breast Cancer Care’s work to support people affected by breast cancer, including their families and loved ones. This means that any donations of clothes and accessories from you will make a real difference.

Breast Cancer Care is always looking for volunteers for its shops to help give amazing customer service. These volunteering opportunities are available in all stores, including at PE1, so if you think you can help call 0345 092 0817 or register your interest here.

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