With the clock ticking down to Valentine’s Day, it’s time to find the right gifts and goodies to sweep that special someone off their feet.

In 2019, we spent over £1.4 billion on flowers, frills and fancies and it seems like this year we’ll be spending the same – if not more. In this week’s blog we investigate the origins of Valentine’s Day and the ways you can celebrate it.

St Valentine

Valentine’s Day gets the name from the famous saint; St Valentine. The most popular belief about St Valentine is that he was a priest from Rome in the third Century. The Emperor Claudius II had made marriage illegal as he believed married men were ineffective soldiers. St Valentine considered this unfair and so ignored the rules in place and arranged marriages for people in secret.

When Emperor Claudius found out, Valentine was sentenced to death and put in jail. While in jail, Valentine fell in love with the jailer’s daughter and, prior to when he was put to death on 14th February, he sent her a love letter signed from “your Valentine.” The very first Valentine card.

For Love or Money

Over 32 million (61%) Brits will be spending money on their sweethearts this Valentine’s Day. Of those who will be spending money, each person expects to pay out £35 on average. This means that over £1.45 billion will be spent collectively by people in the UK.

Men plan to spend an average of £44.24 on Valentine’s Day, while women will spend £26.24. Millennials will be the UK’s highest-spending generation, paying out £42 on average. This is followed by generation X (£38), baby boomers (£30) and generation Z (£27). The silent generation (born 1928 to 1945) are the lowest spenders, averaging £12.

20% of people celebrating Valentine’s Day will give their partner flowers. Unimaginatively, red roses are the most popular choice. Lingerie sales double in the run up to Valentine’s Day, and jewellery sales peak a few days prior to 14th February – which isn’t surprising, considering 10% of all marriage proposals happen on Valentine’s Day.

Valentine’s PE1

PE1’s stores are filled with sweet treats, glittering gems, heart-warming homeware and swoon-worthy events to help you celebrate this week. These include:

Van Hage: Valentine’s Afternoon Tea

Head to Van Hage’s Café in PE1 for their Valentine’s Afternoon Tea this week. Enjoy sandwiches, scones and cakes for two people, along with a glass of Prosecco each, for £25. There is limited availability, email danni.case@vanhage.co.uk for more details.

Steadman & Co: February Treats

The newest addition to PE1 is Steadman & Co’s hair and beauty salon. During February you can enjoy 20% off any hair service with a senior stylist, receive 10% off beauty treatments with each hair appointment and get any environ facial for £50 instead of £85. Great ideas for your sweetheart or to treat yourself!

Fashion Finds

PE1’s fashion stores are filled with ideas to ensure a stylish season of love. Head to Roman Originals, Bonmarché and The Edinburgh Woollen Mill to browse and buy.

Roman Floral Scuba Dress: £50

Bonmarche Heart Jumper: £22

The Works: Gift Ideas

The Works in PE1 has plenty of great gift ideas for your nearest and dearest. From balloons to books and trinkets to treats, they can help you reach your Valentine’s heart.

Balloons from £1.50

Love Colouring Book: £3

Browse and buy these ideas, and many more, at PE1 this Valentine’s week.

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