Next week is Valentine’s Day, providing the opportunity to sweep your sweetheart off their feet. In 2021, we spent millions on flowers, frills and fancies and it seems like we’ll be spending even more in 2022. In this week’s blog we investigate the origins of Valentine’s Day and the ways you can celebrate it.

The History of Valentine’s Day

The origins of Valentine’s Day vary, but it is believed that the day gets the name from a famous saint, Saint Valentine. The most popular belief about Saint Valentine is that he was a priest from Rome in the third Century.

The Emperor Claudius II had made marriage illegal as he believed married men were ineffective soldiers. Saint Valentine considered this unfair and so ignored the rules in place and arranged marriages for people in secret.

When Emperor Claudius found out, Valentine was sentenced to death and put in jail. While in jail, Valentine fell in love with the jailer’s daughter and, prior to when he was put to death on 14th February, he sent her a love letter signed from “your Valentine.” The very first Valentine card!

For Love or Money

Just over three quarters (76%) of the nation celebrated Valentine’s Day in 2021. Owing to the pandemic and associated lockdowns, this figure was down from 79% in 2020 but up from 69% in 2018. With these figures in mind, it is estimated that 91% of the UK will be celebrating Valentine’s Day in 2022, with an expected spend of £1.37 billion (£22 per person).

Of those who celebrate valentines’ day, men spend the most. 55% of men celebrated last year by spending, on average, £35 on their partner. Women that chose to splash out on their loved one, spent on average £10 or below in 2021.

The most romantically minded city in the UK is London, with those in the capital spending approximately £40 on their sweetheart. Those in the East Midlands spend the least, with the lowest average spend at £16.

Generation Z has overtaken millennials as the UK’s highest-spending age group on Valentine’s Day, choosing to spend £41 on average for their Valentine. The next highest spenders were millennials (£32), followed by generation X (£19) and baby boomers (£11).

By far the most popular gift on Valentine’s Day is greetings cards, with 65% of people exchanging them. Increasingly, Valentine’s Day is not seen as just a day for couples, with people sending cards to their family, pets, and even themselves. 21% of people celebrating Valentine’s Day will give their partner flowers. Unimaginatively, red roses are the most popular choice.

Get Gifted at Peterborough One

Peterborough One’s stores and eateries are filled with fanciful finds, mouth-watering morsels and much more to help you celebrate this Valentine’s Day. Spoil a foodie with Van Hage’s quirky kitchenware or a cute cupcake from their cafe, pamper your pooch with a pawfect outfit from Pets Corner, pick up a Valentine card from The Works or treat your sweetheart to an ‘experience voucher’ from the likes of Steadman & Co, Kiss & Makeup, Angle Axe and Inspired Martial Arts!

With so many other retailers and services at PE1, you’ll be spoilt for choice when it comes to sweeping that special someone off their feet this February.

Peterborough One wishes all their customers and followers a very Happy Valentine’s Day.

*Statistics via

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